Vienna Tourist Board
An audible identity for Vienna.
Sound Strategy ))) developed the sound identity for the Vienna Tourist Board, creating a distinctive system designed to work across international communication and applications.
The work received an Audio Branding Award in New York.
Project Details
Client
Vienna Tourist Board
Duration
1 Year
Collaboration
More than 10 Vienna Tourist Board team members and Jung von Matt
Scope
Strategy · Sound Architecture · Sound Logo · Soundscape · Guidelines
Imagevideo for Vienna Tourist Board
THE CHALLENGE
Recognisable without cliché.
Vienna carries a strong cultural identity. The challenge was to translate its refinement and cultural depth into sound without relying on obvious stereotypes, while creating something contemporary enough to work internationally.
This preserves the actual problem described on the current page while removing the promotional language.
THE RESPONSE
A distinctive system with room to adapt.
A four-second Sound Logo and an adaptable Soundscape created the core of the audible identity.
The system was supported by a detailed Sound Briefing and Sound Manual, providing a framework for consistent application across different contexts.
SONIC GOVERNANCE ADVISORY
Where does sound have consequence in your organisation?
A focused Sonic Governance Diagnostic establishes what matters, where responsibility is unclear, and what the situation justifies.
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