Herwig Kusatz

Founder of Sound Strategy

I help visionary leaders design sound people trust.

In a world full of noise, most brands focus on how they look.
I focus on how they sound—because sound is the signal people trust first.

I’m Herwig Kusatz, sound strategist and founder of Sound Strategy. My work sits at the intersection of strategy, emotion, and sound.

From Adidas to the sound of Vienna’s public transport, millions experience my work every day—often without realizing it. And that’s the point. When sound is designed well, it doesn’t distract. It guides. It builds trust. It moves people.

What I do isn’t about adding more sound.
It’s about choosing the right ones—calm, clear, and credible.

I help brands move from scattered noise to intentional signals.
From confusion to clarity. From forgettable to trusted.

This approach is called Sonic Mastery—and it leads to what every leader wants:

Trust You Can Hear.

I’ve dedicated my life to shaping sound that feels right and performs even better.

I work with leaders who don’t just want to be seen—they want to be trusted. They’ve mastered how they look. Now, they’re ready to master how they sound.

If you believe every detail matters—especially the ones you can’t see—we’re already in tune.

Offer

Trust You Can Hear, Delivered monthly,
Built to last.

Locations

Based inVienna,
Serving worldwide.

Clients

Adidas,
Wiener Linien,
Vienna Tourist Board

”Sound is half of digital communication. Use it wisely.“

Herwig Kusatz, Founder of Sound Strategy

Experience

3.4m

People Hear My Work Daily

Years of Industry Leadership

Years of University-Level Teaching

International Sound Awards

3.4m

People Hear My Work Daily

Years of Industry Leadership

Years of University-Level Teaching

International Sound Awards

My Approach

Trusted sound doesn’t happen by accident.

The work is normally done in focused, half-year cycles—combining strategy, design, and application. Through a subscription model, we build your sound system step by step—aligned, intentional, and built to last.

It’s not about more sound. 
It’s about sound that moves people—
and earns trust over time.

If you’re ready to lead with sound,
let’s design the signal your audience will never forget.

Clients

I partner with forward-thinking brands to craft distinctive auditory experiences that are not just heard but felt—strategically aligned, emotionally resonant, and memorable.

My experience spans from consulting for major companies like Adidas to leading award-winning sound branding projects for the Vienna Tourist Board and Wiener Linien.

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Let’s Work Together

If this resonates with you, don’t wait—reach out via email or book a free 15-minute Zoom call. Let’s discover how sound can redefine your brand and create lasting connections.

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