SONIC GOVERNANCE
Your audible system already exists.
Sonic Governance is the organisational discipline for deciding how sound is chosen, used, changed, evaluated, and held accountable across an organisation over time.
WHAT IS BEING GOVERNED
One audible system. Governed as a whole.
Human need first. Coordinated across voice, cues, music, atmosphere, touchpoints, teams, and time.
THE IDEA IN 74 SECONDS
What Is Sonic Governance?
Herwig Kusatz on why sound should do more for people.
THE ESSENTIAL DISTINCTION
A sound can be well designed.
The system can still be poorly governed.
Sonic Governance connects the decisions that shape the audible system across identity, service, accessibility, technology, operations, and communication. It governs the seams where those decisions meet.
What should lead?
What must hold?
What may move?
Who decides?
What evidence can
change the decision?
FROM IDEA TO PRACTICE
Start where sound
has consequence.
The first step is not redesign. It is identifying where sound affects action, recognition, or trust, and where responsibility is unclear.
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