Yakult
Music designed around different states of well-being.
For Yakult, Sound Strategy ))) developed eight original tracks for the Feel-Good Sounds CD, each built around a distinct intended experience such as security, motivation, movement, joy, and meditation.
The musical concept was developed in consultation with a medical doctor and extended into original music for the television campaign.
Project Details
Client
Yakult
Duration
6 Months
Collaboration
Dr. Tobias Conrad, MD · Dominik Weißbacher, SinceToday
Our Services
Music Concept · Composition · Eight Original Tracks · TV Spot Music
Tracks of the Feel-Good CD
1. Track - Sense of Security
2. Track - Inner Strength
3. Track - Motivation
4. Track - Collective Strength
5. Track - Joy of Life
6. Track - Movement
7. Track - Happy Timeout
8. Track - Meditation
THE CHALLENGE
One idea. Eight distinct states.
Yakult wanted a musical concept built around different intended experiences of well-being, while remaining coherent enough to work as one collection.
The challenge was to translate those different intentions into music without reducing them to obvious musical stereotypes.
THE RESPONSE
A musical system with variation.
Sound Strategy ))) developed eight original tracks, each shaped around a distinct intended experience such as security, motivation, movement, joy, and meditation.
The concept was developed in consultation with a medical doctor and extended into original music for the television campaign.
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