Trust You Can Hear
Use sound to build trust, focus attention, and drive action.
A strategic tool to see how your sound stacks up—and what your next smart move should be.
Most brands don’t sound bad.
They sound forgettable.
We turn the first two seconds into an advantage.
Not more audio—governed SIGNAL™: tone, cadence, motifs, and useful silence that make trust felt before logic loads.
Result: fewer errors, faster decisions, stronger recall.
Built for leaders who want to be heard, remembered, and trusted.
Globally acclaimed.




Replace one-offs with a system.
SIGNALâ„¢
runs like an operating model.
- Strategize (AIM): Align intent and priority touchpoints.
- Identify (CORE): Capture Sonic DNA that anchors recognition.
- Guide (MAP): Sequence deployments by impact and risk.
- Nurture (FIT): Enforce usage, rights, and quality.
- Adapt (ACT): Track trends and competitors.
- Leverage (AMP): Measure effects; act on insights.
Trusted by:












Clarity at commute scale.
Vienna’s transport network reframed sound as infrastructure: governed voices, cues, and useful silence across lines and stations—so clarity and confidence arrive before the words.
Wiener Linien — SIGNAL in Use (Applications Summary)
What to watch: consistent cues across stations/vehicles; fewer ambiguities at peak load.
Wiener Linien — Making the SIGNAL System
What to watch: voice character, cadence rules, microsignal governance.
Run on
SIGNAL

Work
Proof in practice: governed cues that lift trust, speed decisions, and cut errors.
Service
Install the SIGNAL™ System in three modules—Fundamental, Governance, Performance.
Resources
Short, decisive tools to benchmark, codify, and deploy your signal—fast.
Clarity Before Words
About signals people follow without thinking—and how governed sound makes trust felt before any message is read.

Meet Herwig Kusatz
Founder of Sound Strategy. Two decades equipping organizations turn sound from ad-hoc production into governed systems that build trust fast—across calls, apps, and public spaces.
Interested in working together?
Get in touch!
Contact
Sound Strategy )))
In der Krim 5/11
Vienna, Austria
+43 660 9654321
contact@sound-strategy.com
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