Trust You Can Hear

Use sound to build trust, focus attention, and drive action.

A strategic tool to see how your sound stacks up—and what your next smart move should be.

Most brands don’t sound bad.
They sound forgettable.

We turn the first two seconds into an advantage.
Not more audio—governed SIGNAL™: tone, cadence, motifs, and useful silence that make trust felt before logic loads.
Result: fewer errors, faster decisions, stronger recall.
Built for leaders who want to be heard, remembered, and trusted.

Globally acclaimed.

3 German Design Award Logo
2 Red Dot Logo
4 Transform Awards Logo
1 ABA Logo

Replace one-offs with a system.

SIGNALâ„¢ 
runs like an operating model.

  • Strategize (AIM): Align intent and priority touchpoints.
  • Identify (CORE): Capture Sonic DNA that anchors recognition.
  • Guide (MAP): Sequence deployments by impact and risk.
  • Nurture (FIT): Enforce usage, rights, and quality.
  • Adapt (ACT): Track trends and competitors.
  • Leverage (AMP): Measure effects; act on insights.

Trusted by:

19 Adidas Logo
18 Almdudler Logo
17 Vöslauer Logo
16 FH Logo
15 ORF Logo
8 Wien Energie Logo
12 Slow Food Logo
11 Ortovox Logo
14 Yakult Logo
6 ÖBB Logo
10 Generali Logo
5 Ärzte ohne Grenzen Logo

Clarity at commute scale.

Vienna’s transport network reframed sound as infrastructure: governed voices, cues, and useful silence across lines and stations—so clarity and confidence arrive before the words.

Wiener Linien — SIGNAL in Use (Applications Summary)
What to watch: consistent cues across stations/vehicles; fewer ambiguities at peak load.

Wiener Linien — Making the SIGNAL System
What to watch: voice character, cadence rules, microsignal governance.


Run on
SIGNAL


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Work

Proof in practice: governed cues that lift trust, speed decisions, and cut errors.

Service

Install the SIGNAL™ System in three modules—Fundamental, Governance, Performance.

Resources

Short, decisive tools to benchmark, codify, and deploy your signal—fast.

Clarity Before Words
About signals people follow without thinking—and how governed sound makes trust felt before any message is read.

Sound-Strategy_Herwig-Kusatz_Portrait-01_web

Meet Herwig Kusatz

Founder of Sound Strategy. Two decades equipping organizations turn sound from ad-hoc production into governed systems that build trust fast—across calls, apps, and public spaces.

Interested in working together?
Get in touch!

Contact

Sound Strategy )))
In der Krim 5/11
Vienna, Austria
+43 660 9654321
contact@sound-strategy.com

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