Workshop (EN)


Sound Branding


In this workshop, methods, potentials, evaluation tools and best practice examples for the successful use of sound, and for the design and support of brand building in small groups, are developed in a compact, intensive, cooperative and moderated manner. This brings the sound architecture to life.


In the morning, the transfer of current knowledge on the subject of sound architecture, enriched with practical applications, will take place. In the afternoon, the current use of sound for branding will be further deepened on the basis of case studies.


Rate sound as a driver for your own brand. Learn to hear sound. Understand the language of music. Write better sound briefings. Recognize the psychological effects of sound. Get an insight into rights management. Control costs. Internalize the profitable use, the avoidance of gross mistakes and the effective procedure for sound applications. Using sound branding elements to get customers to do the right thing.

“This workshop really pushed me to the next level.”

Dr. Gabriele Sauberer

Terminology & Translation Management

Upcoming Dates

Vienna, Wednesday 11. October 2023


Vienna, Austria


09:30 Arrival & Welcome Coffee
10:00 Aktuelles Theoriewissen
12:00 Lunch Break
13:00 State of the Art
15:00 Peer Group & Wrap Up
16:00 Closing


€ 490,00 (excl. VAT)

Registration & further information

+43 660 9 654321


See you at our next workshop!