WORKSHOP

Sound Branding

Description

In this workshop, methods, potentials, evaluation tools and best practice examples for the successful use of sound, and for the design and support of brand building in small groups, are developed in a compact, intensive, cooperative and moderated manner. This brings the sound architecture to life.

Procedure

In the morning, the transfer of current knowledge on the subject of sound architecture, enriched with practical applications, will take place. In the afternoon, the current use of sound for branding will be further deepened on the basis of case studies.

Use

Rate sound as a driver for your own brand. Learn to hear sound. Understand the language of music. Write better sound briefings. Recognize the psychological effects of sound. Get an insight into rights management. Control costs. Internalize the profitable use, the avoidance of gross mistakes and the effective procedure for sound applications. Using sound branding elements to get customers to do the right thing.

“This workshop really pushed me to the next level.”