Sound Architecture
The elements of a systematically constructed acoustic brand are developed. The optimal sound branding design is defined and composed. Depending on the requirements of the companies, the leitmotifs, function sounds, sound logo, voices and acoustic applications are usually consistently designed, composed, produced and tested. Sound guidelines and a sound database are created.
Procedure
The sound identity of a brand consists of voices and musical-acoustic elements. The basis is the corporate strategy and the specifications of the brand positioning. Existing knowledge (from the Corporate Sound Check) is considered and included in the conception. Voices and instruments are searched for, recorded and selected. The musical motifs are composed and tuned. Possible applications are identified, prioritized and first applications are implemented.
Use
A brand-specific and coordinated acoustic appearance is created.