We Make Ears Smile
Sound is everything we hear. Sound is a mental image created by the brain in response to vibrating molecules. Sound architecture is all the various sound elements and their structural relationships. Typical sound elements are voices, signal tones, sound logos and sound themes.
Sound Branding – Wiener Linien
Making of Sound Branding of Wiener Linien
Summary of Wiener Linien Sound Application
- A positive financial impact
- Securing competitive advantage
- Achieving critical success factors faster
- Distinctiveness, memorability, flexibility and aesthetic quality
- Customer experience and interaction design
- Brand recall, brand awareness and brand image
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