Herwig Kusatz

After studying Biomedical Engineering at the University of Technology Graz, the professional training was updated with a full-time MBA at the University NIMBAS in Utrecht, the Netherlands. The interest for a strategic approach of acoustic use arose. Therefore, it was only a matter of time before the company SOUND STRATEGY was founded. 

For the first customer, the sports goods designer and manufacturer Adidas, the music for the in-store videos in all performance stores worldwide was produced. The first sound strategies were delivered for Generali and Almdudler. This was followed by Vienna Energy, Doctors Without Borders, Vienna Tourist Board, Slow Food, Vöslauer, ARD.ZDF Medienakademie, Ortovox and Vienna Transport Systems.

At the same time the demand for knowledge transfer of the design of audio branding processes in the university sector was so great, that a teaching activity was conducted.

How we work


  1. Discover
  2. Diagnose
  3. Design
  4. Deliver

Right Decision

  1. Right People
  2. Right Questions
  3. Right Sequence


  1. Doctor
  2. Detective
  3. Best Friend


  1. Focusing on the development of the customer’s business
  2. Helping customers navigate through decision processes
  3. Building customer relationships based on trust and cooperation

For more information, contact us.


award TAE

Winner Transform Awards Europe 2016

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

award GDA

German Design Award 2016

The German Design Award directly contributes to the overall commercial success. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape.

award ABA

Audio Branding Award Gold (Jury) & Gold (Audience) 2015

The Audio Branding Academy presents awards to outstanding audio branding projects. As a central industry forum, it runs the Audio Branding Society, consisting only of approved audio branding agencies. This think tank possesses a strong, global network of experts and is constantly developing excellent competency clusters.

award RDA

Winner Red Dot Award 2014

For decades now, the Red Dot Design Award has provided a platform where designers can measure themselves against the top names in the industry. In 2015 alone, Red Dot received more than 17,000 applications from 70 countries. This makes the competition one of the world’s largest design competitions.