Our sense of hearing is always active. Check for yourself:
Do you know what impact your sound concept has on customers, partners and employees? Do your sounds support your brand and work to it’s advantage? Do they inspire your customers to buy from you, or to use your services? Or do you feel that the current audible signals are not in line with your brand profile? If you answered no to any of these questions, the sounds you are using may be detrimental to your brand. If this is the case, now is the time to act ))).
Holistic Sound Architecture Shapes Your Brand Appearance
Sound is everything we hear. It produces an image in the brain, in response to vibrating molecules. Sound architecture is the structural relationship of the entire sound elements in all applications. Sound elements are voices, functional sounds, icons, logos, and leitmotifs used at the company’s touchpoints.
Attention, activation, emotionalization, positioning, recognition, differentiation, orientation, media efficiency, consistency
Workshop BRAND EXPERIENCE Sound
• How to develop a sound strategy
• What new methods are used and
• How to be well remembered acoustically
Further information is available here )))
Many recognize a city based on sights. Is it possible to recognize sounds as well? In fractions of seconds? Try it out: We’ve prepared two short soundtracks of brand sounds and well-known music.
After being distinguished with the international awards, Winner Red Dot Award, Gold (Jury) and Gold (Audience) Audio Branding Award, German Design Award follows the Transform Awards Europe. More )))
Audio Branding Kongress
Vienna Tourist Board – The Modern Sound of Vienna. More )))
Top tunes for the Mall – An individual audio profile as one component of a coherent image makes a brand more unique and recognizable. More )))
Increasing the acoustic perception of brands –
In order to make companies and brands “audible” in increasingly competitive markets, strategies, which take note of the whole appearance and leverage the company to the desired image, are needed. More )))