The actual status of the acoustic appearance of the brand is recorded and the competitive environment of the industry is considered. Impact analyses of the sound experiences for success control are created, presented and discussed. Sound testing for quantitative evaluation is carried out as needed.
The sound check takes place against the background of one’s own guidelines for brand positioning, one’s own market goals (market shares, target customers, strategy,) and the use of acoustic stimuli of other essential market considerations in the business field. Externally accessible information is recorded and processed. Internal information included. The result is an assessment of whether the current sound strategy optimally supports one’s own brand, is recognized by the target group and activated and takes hold in the business area. Results are recorded and the need for adaptation is clarified.
Clear instructions for the adaptation of the acoustic appearance are created.